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Interview with Shaun Greenblo, Boody CEO

Tell us about yourself and Boody. How, when and why you started?
Boody creates sustainable everyday clothing made from organically-grown bamboo. We got
started back in 2012 where we identified a gap in the market for must-have basics that are
both eco-friendly and healthy to wear.

As Boody’s CEO, I’m across all the different departments and keep us aligned as we work
towards a common goal: to become the most loved everyday basics brand in the world, by
simply making people “feel good”.

We personally love bamboo here at Babs and use this star ingredient in some of our
products. What are the benefits of using bamboo?
It really is a dream fabric! The benefits of Boody’s bamboo fabric include but are not limited
 It’s grown organically
 It’s grown without artificial irrigation
 It’s antibacterial and hypoallergenic
 It’s breathable and moisture-wicking
 It’s thermoregulating
 It’s silky-soft and ultra-comfy

Bamboo is an incredibly sustainable material. What are some other ways Boody
incorporates sustainability into their daily practises?
Living sustainably is extremely important to all of us here at Boody, so we’ve built it into our
philosophy. From the bigger impact touch-points such as ensuring the entire supply chain is
considered to ensure we have the lowest impact on the environment possible, to smaller
initiatives such as in-office recycling programs and using Boody Reusable Coffee Cups – we
encourage our customers to live as green as they can, so we try to lead by example.

On top of this, as the majority of our products are seamfree in their construction, they use
less fabric in production due to having far less off-cuts. Our garments are dyed using low-
sodium, eco-friendly, vegetable-based, low-impact dyes and all water used in the dyeing
process is certified recycled.

Our packaging is made from certified recycled paper and has FSC certification and is printed
with vegetable-based inks.

Although we’re conscious we’re not perfect, we are constantly working to improve our
processes to ensure we are being as eco-friendly as possible. We’ve actually got a
Sustainability Commitment in the pipeline for full transparency, so keep an eye out for that in
the near future.

If you had one piece of advice for entrepreneurs, what would it be?
Entrepreneurs often get caught up with the glamour. They read success stories and get
obsessed with the latest flashy tech and marketing. I’d suggest keeping it simple and building a sustainable business that you’re proud of. Customers will ultimately fall in love
with a quality product, not all the hype that surrounds it.

What are your favourite tips and tricks to make living a more sustainable life easier?
It really is all about keeping it simple. Choose fruit and veg that’s free of packaging
(especially plastic) and try to eat less meat. Don’t waste food, but if you have let it go a bit
far – make sure to compost it rather than throwing it away. Live by this phrase: reduce,
reuse, recycle (in that order). It’s often not about going to extremes, but about being
conscious of the smaller things that can have together have a large impact.

Do you have any non-negotiable daily habits for health/wellbeing?
I wake up early each morning and exercise, without fail. It’s just as much about the mental
retreat as it is physical. I also aim to be home by six for my kids (I have two young boys),
and to spend quality time with my wife. I also eat as well as I can and keep indulgences to a
minimum. I’m busy juggling a family I love, a business I love and friends and family I love, so
it’s all about trying to sustain a balance.

Favourite quote?
“Action is movement with intelligence. The world is filled with movement. What the world
needs is more conscious movement, more action.”
B.K.S. Iyengar


You can check out all the amazing Boody sustainable clothing and products here

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